Search Engine Optimization - SEO
SEO & SEM - What's the difference?
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) both increase your website's search engine rankings. Many firms charge extra for building SEO into a website, but MMA builds SEO into every website we implement so that your website will rank higher in "organic" search results. SEM can involve additional methods, to improve search results, and MMA's Digital Marketing Specialists can plan a strategy tailored to attract your target audience including Pay Per Click (PPC) search engine advertising with:
Search Engine Optimization
Search engine optimization is important for medical websites seeking to attract new patients and assist existing patients in finding their website. Search engine optimization is the key to making that happen. Ask yourself the following questions:
- Can your website be found easily in internet search engines such as Google, Yahoo, or MSN?
- Does your website rank lower than your competitors?
- Do patients and referring physicians have to know your exact domain name or web address to find your website?
- Can your website be found when searching for your medical services and locations?
Depending on your answers, your website could be suffering from poor or lack of search engine optimization, also known as SEO.
Almost anyone can design an attractive website, but unfortunately many do not take the tedious time to implement search engine optimization. We do! We thrive on customizing the 20% of the website that viewers don't see that actually provides over 80% of the benefit in search engine indexing and traffic. When we build your website, we implement SEO as part of the process.
What is Search Engine Optimization
Search engine optimization is a systematic process of customizing each web page's many elements to your specific practice's needs to maximize organic (free) traffic for searches on related content by patients. For example, for each page on your website, we customize:
- META tags
- Page Titles
- Page Descriptions
- Page Keywords
- IMG TITLE and ALT text
- Link TITLE text
- Page names
- Page content
These are just a few of the items that we take pride in customizing for your website when we design your new website. You wouldn't expect to buy a house without plumbing or electricity, nor should you have to pay extra for SEO. We don't charge extra for SEO; it's built into our quality process when we design your website.
If you already have a website that isn't performing well, then we can provide an SEO assessment to identify the problems, and implement corrective action. If your current web person, marketing firm, or web group didn't implement SEO for you during initial rollout, then we would be glad to assist you in updating your web site to reach its maximum potential.
Why is Search Engine Optimization Important for Medical Practice Web Sites
SEO is very important for medical practice web sites because a properly optimized web site will save your practice thousands in advertising expenses. Not only will it help existing patients find your web site, it will also attract and convert new patients searching for your services in their area, thus resulting in new business and higher revenue.
If your web site cannot be found, then it is not only under serving your practice and patients, it is potentially undermining your entire image.
Call MMA today at 770.951.8427 to learn more about our search engine optimization services for your medical website.