Rack Cards
Rack cards are one of the most cost-effective ways to deliver a short message and important contact details. For physicians, rack cards can be used in referring physicians' offices or as a patient introduction to other providers in the practice.
Rack cards are printed on card stock and can be placed in high-traffic locations. Unlike flyers, rack cards are designed to be picked up on their own. They easily fit in a pocket or purse.
The following are examples of rack cards recently designed and printed for our clients. If you would like assistance designing and printing a rack card for your medical practice, please contact our firm to discuss your specific need.
Introducing Medical Providers
Piedmont Cancer Institute
Piedmont Cancer Institute has a large group of physicians with each needing their own individual "biography" card. A standard but flexible design also allows for award icons to be featured. Credentials and a headshot complete the biographical information.
The practice's multiple locations' addresses and contact information are featured on the back of the card.
Cox Chiropractic Clinic
Cox Chiropractic Clinic introduced Dr. Jill Whitman, D.C. as the newest member of their chiropractic team.
The practice's logo, phone number, address, and website address are featured. Dr. Whitman's credentials and headshot complete her biographical information.
Wake Skin Cancer Center
Elias Ayli, MD, distributed rack cards in the Wake Forest community to introduce himself and his qualifications to referring physicians in the area.
The practice's logo, phone number, address, and website address are featured. Dr. Ayli's credentials and headshot complete his biographical information.
North Atlanta Primary Care
A large primary care practice with many office locations, North Atlanta Primary Care provides provider bios on rack cards at the office locations where that provider practices. Dr. Lacey Hutchison is featured on the rack card here.
The practice's logo brands the card followed by the doctor's professional headshot and detailed biography on the front.
The back of the rack card includes information about the office where Dr. Hutchison practices including address, office hours, a detailed, custom-drawn map, and a photo of the office. The practice's main phone number and website address are prominent and a list of all office locations is included.
Georgia Pain & Spine Institute
Dr. David M. Webb opened a new interventional pain management practice and used a single panel rack card to introduce himself and market the practice to referring physicians and patients in the community.
Next to the practice's logo is a bulleted list of Dr. Webb's qualifications. A professional headshot and detailed bio make up the bulk of the rack card.
The bottom of the card is divided by the practice's tag line and pertinent contact information follows including website address, phone number, email address, office location address, and fax number.
Introducing Medical Practices
Henderson Internal Medicine
Henderson Internal Medicine provides comprehensive evaluations for a variety of psychiatric conditions. Their aim is to provide a safe, trusting, and confidential environment that designed to help find the right treatment strategies that will help your journey into wellness.
Pain Consultants of Atlanta
Pain Consultants of Atlanta is committed to helping patients who suffer from acute and chronic pain conditions. Common referrals may include but are not limited to: neck or back pain, spinal stenosis, failed back surgery syndrome, complex regional pain syndrome, post-herpetic neuralgia, myofascial pain, and management of arthritic conditions.
Tri-City Dermatology
Jeremy Peck MD, PhD, FAAD, Dermatologist & Mohs Surgery Specialist, distributed rack cards in the Richland, WA community to introduce himself and his qualifications to referring physicians in the area.
The practice's logo, phone number, address, and website address are featured. Dr. Peck's credentials and headshot complete his biographical information.
HearBright
The audiologists of HearBright, a San Jose based Audiology and Hearing Aid practice, are featured on rack cards that the practice used to introduce providers to patients. Laura Jones, Au.D, is featured on the rack card here.
Dr. Jones's professional headshot is included at the top of the card, and a brief biography follows.
The back of the rack card features the practice's two offices with photos, addresses, and phone numbers. The practice's logo, main phone number, and website address are prominent.
Marketing to Referring Physicians
Augusta-Aiken Orthopedic Specialists
Augusta-Aiken Orthopedic Specialists is a comprehensive medical and surgical practice devoted to the care of musculoskeletal problems. The practice's 14 physician headshots are featured along with their credentials and specialties. The back of the card shows their same-day outpatient surgery center as well as the 5 practice locations.
Psychiatric Professionals of Georgia
Psychiatric Professionals of Georgia provides comprehensive evaluations for a variety of psychiatric conditions. Their aim is to provide a safe, trusting, and confidential environment that designed to help find the right treatment strategies that will help your journey into wellness.
Atlanta Cardiology Consultants
Atlanta Cardiology Consultants provides state-of-the-art cardiovascular care in an informative, friendly and caring environment, supported by cutting-edge technology.
The message of same-week appointments is featured on the front and the two practice providers are shown on the back.
Advanced Gastroenterology of South Florida, P.A.
Karthik Mohan, DO, the founder of Advanced Gastroenterology of South Florida, P.A., used a rack card to introduce himself and his services to patients and referring physicians in the community.
The front features a professional headshot, and biography information such as education, certifications, and professional affiliations. The office address, phone number, and website address are prominently featured.
The back of the rack card introduces the practice and features an easy-to-read bulleted list of common gastroenterological services provided.