Visitor Statistics

Once your practice has implemented a web site, the next step is to measure the web site's utilization.  Our firm utilizes SmarterStats and Google Analytics to keep you informed on your web site traffic.

We automatically email you reports containing key performance indicators to help you understand how your web site is serving your practice including: 

• The number of visitors viewing your web site on a daily, weekly, monthly basis
• The number of visitors who found your web site directly, or referred by other web sites, or by search engines such as Google, Yahoo, Bing, and MSN.
• The number of visitors referred by search engines engines
• What keywords visitors used to find your web site via search engines?
• What search phrases (keyword combinations) visitors use to find your web site via search engines.
• The top pages viewed on your web site
• The least viewed pages on your web site

Google Analytics provides additional insight to help measure your web site such as:

• Average page views per visitor
• Average time on web site per visitor
• Bounce rate - number of visitors who view only one page
• Stick Rate - number of visitos who view multiple pages during their visit
• Visitor statistics by city
• Visitor statistics by state 

You want to know usage to gauge the success and failure) of the web site.