Search Engine Optimization - SEO

Do you have a web site that can't be found in internet search engines such as Google, Yahoo, or MSN?   Or does your web site rank lower than your competitors?  Do patients and referring physicians have to know your domain name or web address to find your web site?   If so, then your web site could be suffering from poor or lack of search engine optimization, also known as SEO.

Almost anyone can design a attrractive web site, but unfortunately many do not take the tedious time to implement search engine optimization?  We do!  We thrive on customizing the 20% of the web site that viewers don't see that actually provides over 80% of the beneift in search engine indexing and traffic.  When we build your web site, we implement SEO as part of the process.

What is Search Engine Optimization

Search engine optimization is a systematic process of customizing each web page's many elements to your specific practice's needs to maximize organic (free) traffic for searches on related content by patients.  For example, for each page on your web site, we customize:

• META tags
  • Page Titles
  • Page Descriptions
  • Page Keywords
  • Robots
• IMG TITLE and ALT text
• Link TITLE text
• Page names
• Page content

These are just a few of the items that we take pride in customizing for your web site when we design your new web site.  You wouldn't expect to buy a house without plumbing or electricity, nor should you have to pay extra for SEO?  We don't charge exra for SEO; it's built into our quality process.

If you already have a web site that isn't performing well, then we can provide an SEO assessment to identify the problems, and implement corrective action. If your current web person, marketing firm, or web group didn't implement SEO for you during initial rollout, then we would be glad to assist you in updating your web site to reach it's maximum potential.

Why is Search Engine Optimization Important for Medical Practice Web Sites

SEO is very important for medical practice web sites because a properly optimized web site will save your practice thousands in advertising expenses.  Not only will it help existing patients find your web site, it will also attract and convert new patients searching for your services in their area, thus resulting in new business and higher revenue.

If your web site can not be found, then it is not only underserving your practice and patients, it is potentially undermining your entire image. 

Call MMA today (770.951.8427 ext. 37) to learn more about our search engine optimization services for medical practices.